Resume

Skills and Strengths

Marketing: 15-year marketing and advertising background includes web and offline copywriting, web/graphic design, content development, e-mail marketing, Search Engine Optimization (SEO), Search Marketing (Google Adwords), offer development, split and sales lead generation.

Sales and Client Management: Friendly and personable with a customer-focused, consultative-selling approach. Easily manage and organize multiple projects, clients, and associates without losing focus on the importance of each
specific task.

Computer Skills: Experienced using both Mac and PC computers with skills using both business and graphic software, including Dreamweaver, Fireworks, InDesign, Flash, Illustrator, Photoshop, MS Word, Excel, PowerPoint, WordPress (for blogging and content management).

Work History and Professional Background

Freelance Copywriter | Web Marketing Specialist
Self Employed/Independent Contractor (2003 – Present)

  • Develop and manage web marketing strategies and systems to generate leads and sales online.
  • Write copy and content for websites, landing pages, special reports, articles, blogs, search ads, emails, banners, print ads and direct mail.
  • Design and layout websites, blogs, graphics, email campaigns, banners, and online advertising.
  • Wrote and self-published two books.
  • Manage Google Adwords campaigns.
  • Create email marketing messages and email autoresponders.
  • Test and analyze multiple aspects of online marketing efforts.
  • Produce and market consumer information websites and products (digital/print/audio).
  • Built a list of over 35,000 permission-based email subscribers, converting 24% of website visitors to leads.

Custom Closets and Home Storage Systems
Owner/Independent Dealer (2003-Present)

  • Consult with homeowners, creating custom home storage and organization solutions.
  • Design high-end custom closet organizers and home storage systems.
  • Developed website and manage internet marketing campaigns to generate leads
  • Managed PPC Campaigns.
  • Optimize website for local search and impliment the latest local search strategies.

Outside Sales Account Executive
Dynagraf Printing – Canton, MA (2001-2003)

  • Built profitable relationships with marketing and advertising agency print buyers to generate sales for $16 million commercial printer in the Boston, MA market.
  • Presented pricing, ideas and solutions to clients to meet production requirements within specific budgets.
  • Wrote direct mail sales letters to generate leads and increase face-to-face appointments with prospects.
  • Managed and coordinated a team of 4 customer service reps, estimators, and in-house production staff.

Direct Mail and Print Production Manager/Buyer
ISM Strategic Marketing – Boston, MA (2000-2001)

  • Managed third-party vendors providing production and printing services including: sheet-fed, web, and digital/on-demand print production, fulfillment, scheduling, budgeting, mail-shop, variable imaging, ink-jet and laser personalization, postal regulations, prepress, print buying.
  • Acquired bids, awarded jobs to and managed outside vendors.
  • Approved final proofs before ad insertions, printing, and direct mail runs.
  • Coordinated workflow between creative and account teams.
  • Created and maintained client production and creative budgets.

Account Executive – Direct Marketing Services
Moore Response Marketing – Rockville, MD (1998-2000)

  • Managed accounts of nonprofit clients for a full-service, international direct marketing company.
  • Coordinated15-20 million piece mailings (monthly) produced in out-of-state production facility in Wisconsin.
  • Directed teams of account managers, creative, data processing, and production staff.
  • Coordinated and implemented creative ideas for clients to increase response rates.

Direct Mail and Advertising Production Manager
Arnold Worldwide, McLean, VA (1997-1998)

  • Managed print and mail marketing production for large international advertising agency, coordinating printing of collateral, mailing campaigns, and print advertising placements.
  • Acquired bids and awarded production work to outside print and mail vendors.

Art Department Manager/Production Manager
National Direct Marketing – Arlington, VA (1995-1997)

  • Managed team of graphic artists and coordinated flow of work between Account Team and Art Department.
  • Supervised direct mail production of 1.5 to 3 million piece quarterly mailings.

Education

B.A. Communications, Studio Art & Photography Minor, Rhode Island College, 1995
Continuing Education, Construction Technology, Adobe Creative (Illustrator, Photoshop) and Animation (Flash)

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